Captivate and Convert: The Power of Video Content for Your Business

video content for business

Video marketing has emerged as one of the most powerful tools for small businesses and entrepreneurs. With the popularity of TikTok and Instagram Reels, video content is more accessible and popular than ever before. But why is video marketing so effective at driving engagement and conversions? Here are the most compelling reasons behind the success of video marketing and practical tips to help you harness its potential for your business.

A Growing Trend

Video marketing has seen explosive growth over the past few years. According to a study by Wyzowl, 86% of businesses use video as a marketing tool, up from just 61% in 2016. This trend shows no signs of slowing down, with many experts predicting that video will continue to dominate digital marketing strategies. Furthermore, videos are incredibly versatile. They can be used for tutorials, testimonials, product demos, and much more. This versatility allows businesses to connect with their audience in varied and meaningful ways, fostering deeper relationships and trust.

Emotional Connection

Videos often evoke emotions more effectively than text or static images. Whether it’s joy, excitement, or empathy, evoking emotion can significantly impact your audience’s engagement levels and willingness to act. Another key factor is storytelling. Videos allow businesses to tell compelling stories that resonate with their audience. A great story can capture attention, convey your brand’s values, and make your message more relatable.

Platform Popularity

The popularity of video-sharing platforms has also contributed to the rise of video marketing. YouTube is the second largest search engine globally, and social media platforms like Facebook and Instagram have integrated video features to keep up with user demand. Even LinkedIn, a platform traditionally known for professional networking, has embraced video content as a means to engage its audience.

Increased Engagement

Video content is highly shareable. Social media platforms like Facebook, Instagram, and TikTok prioritize video content, making it easier for your message to get in front of the right people. A study by WordStream found that social video generates 1200% more shares than text and image content combined. This increased engagement can lead to higher brand awareness and customer loyalty.

Higher Conversion Rates

Video content can also boost conversion rates. Videos help to build trust and credibility with your audience, making them more likely to take action, whether that’s making a purchase, signing up for a newsletter, or downloading a resource.

Better SEO

Search engines favor video content, which can improve your business’s ranking in search results. Platforms like YouTube are search engines in their own right, offering another avenue for potential customers to find your business. Thumbnails and cover images serve as the first impression of your video, so make them visually appealing. Additionally, including closed captions can improve accessibility and boost your SEO.

Conclusion

Video marketing is a powerful tool for businesses looking to drive engagement and conversions. By leveraging the benefits of video content and following best practices, you can captivate your audience and achieve your marketing goals. At 98 Buck Social, we specialize in helping businesses like yours create compelling video content that drives engagement and conversions. Book a call with us today to get started on your video marketing journey. Don’t miss out on the opportunity to boost your brand with video marketing.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

Socialboost
What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.