How to Build a Digital Marketing Plan

There are many different ways companies can market their business online. Just a few of them include social media marketing, search engine optimization (SEO), and social media advertising. There are more, and in each category, you will find a specialty of its own, with its own unique best practices and set of skills. An effective digital marketing plan will include a variety of approaches for the most well-rounded strategy. If you’ve decided to start building a digital marketing plan for your business, keep reading to make sure you cover all your bases.

Create Your Customer Persona

Before you start getting into specifics, you’ll want to create your customer persona. This is the universal starting point for every digital marketing plan. A customer persona goes one step further than identifying your target audience. It includes more than just information such as age, gender, occupation, etc. A customer persona is what describes your ideal customer as determined by contacting and surveying a pre-defined target group. It includes additional aspects such as the things they like to do in their spare time, what their motivations are for purchasing, and even what concerns they have about society.

Identify Your Tools and Goals

You have to have a goal with almost all things in life, and the same is true for building your digital marketing plan. The plan is not going to work if you don’t have the main task defined. However, this should not be a very general goal. You’ll want to ensure that it is specific to your business and measurable. For example, a good goal would be “to increase sales by 15% in the next 6 months,” as opposed to “ to increase sales.

Calculate Your Budget

This step of planning your digital marketing strategy could come at various different stages of the process. No matter when you do it, it is extremely important! The budget you decide on will define how many resources you can dedicate to the plan. This could be a big determining factor in what strategies or tactics you utilize. While it’s important to figure this out upfront, you sould still remain flexible. For example, you may realize that a specific tactic pays much higher dividends than another. Do not lock yourself into a budget so much that you aren’t able to make adjustments when necessary.

Focus on Good Content

Any digital marketing plan needs high-quality content. This content will be used extensively throughout your entire digital marketing plan. One major area to focus on is a blog. This content can pay dividends, bringing more traffic to your site, positioning you against other companies, reinforcing your social media presence, and other critical functions. When you regularly update your blog with high-quality content, it makes your website easy to find. This will go a long way toward improving your SEO as well as other aspects of your digital marketing strategy. 

Monitor Your Digital Marketing Channels

You should monitor your website, social media account, Google Ads, paid advertising, and all other channels used to make sure they are effective. If you see areas that are not performing the way you expect, then it’s time to make adjustments. One example of monitoring would be to look at how your landing page is working. If it is effective in generating leads, you can continue to use it. If it hasn’t been effective, perhaps you need to redesign it or include more information on it. 

98 Buck Social Can Help With Your Social Media Marketing

Once you’ve put your digital marketing plan together, you might feel extremely overwhelmed. Luckily, 98 Buck Social can help you with a variety of digital marketing tactics, so you can focus your time on the things that you’re best at. Our services include organic social media posting, SEO, blog writing services, and social media advertising. If you need assistance with any of these, get in touch with us today.

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Mastering the Art of the Hashtag: How to Get Your Content Seen

Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.