Tips to Establish a Strong Brand Presence on TikTok

TikTok continues to innovate and give businesses even more reasons to join the platform. Fortunately, it is not too late to start using the video app for your own business. TikTok is a place for creativity, authenticity, and fun. If you would like to create a strong brand presence on TikTok, try the following tips.

Ads That Don’t Look Like Ads

Traditional advertising does not work on TikTok. Users notice – and dislike – overt advertisements on the platform. In fact, this is so true that TikTok itself consistently reminds brands “Don’t make ads, make TikToks.” In-feed ads on TikTok have a much higher engagement rate if you create them to look like regular organic in-feed videos. Consumers like a more subtle approach to advertising these days, especially on this platform.

Utilize Influencer Marketing

Influencer marketing certainly existed before TikTok, but the platform has taken it to a whole other level. Influencers are called such because they have a lot of influence over their audience, which can have a drastic impact on their purchase decisions. You can use this influence to your advantage when you partner with them for influencer marketing. Before you go out talking to any and every influencer out there, make sure you choose someone who matches your niche. They should have similar points of view, values, and interests. Remember that who you collaborate with will reflect on your brand, so you want to choose wisely.

Create Intentionally and Authentically

TikToks are meant to inspire, entertain, and educate. Promotional content does not typically work well on this app. As you are creating your videos, make sure you are creating with this in mind. Every video should have a purpose, but that purpose probably shouldn’t just be to sell your products or services. In addition, TikTok thrives on authenticity. Highly-produced ads such as you would see on TV are not what TikTok users are looking for. 

Include User-Generated Content

User-generated content (UGC) is a close companion to the authentic nature of TikTok. Of all the platforms out there, TikTok seems to thrive the most on user-generated content. You can use this to the advantage of your own business by encouraging your audience to share videos of them using your products or services. Once you start seeing posts from your community, make sure you repost them on your own account. You can ask their permission and post them directly to your account or use TikTok’s duet and stitch features to add your own spin to them. UGC can go a long way toward boosting the credibility of your company, as viewers will see real people enjoy what you have to offer.

Cross-Promote Your Account

This is especially important when you are just getting started with your brand’s TikTok presence. You’ve likely already built up an audience on other platforms. Why would you start completely from scratch on TikTok? Make sure you promote your new account on your other platforms, encouraging your followers to come over to your TikTok account. For example, it is easy to share your TikToks in your Instagram stories. In any posts where you are promoting your TikTok, ensure there are appropriate calls to action so that viewers know how to find your account.

Engage With Your Audience

Engagement is the holy grail of social media metrics. But it is something you have to give if you want to get it. People will be more likely to engage with your content if they see you actively engage with content, too. Start by replying to comments on your videos, communicating directly with them. You could also consider going live on the platform to speak to them in real-time. Your responses to user-generated content can also be considered engagement. The more you interact with your audience, the more your brand will remain top-of-mind for them.

Create Your Presence on TikTok

If your company hasn’t joined TikTok, now is the time to do it. Video marketing is bigger than ever and you are not too late to get in on the action! As you go about establishing your presence on the platform, make sure you keep these tips in mind. Like all social media platforms, it will take time to build up your brand, but it will be worth it when you find your community. 

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By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

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That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

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This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

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Do you use a posting scheduler and how do you get access to my business pages?

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By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

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