TikTok challenges have taken the social media world by storm. As one of the most popular social media platforms in the world, TikTok challenges have also quickly become one of the most popular ways of socializing online. In this post, we want to shed light on these TikTok challenges and how you can use them to your business’s advantage. We will introduce you to different types of TikTok challenges and the benefits you can expect when you participate. Keep reading to learn more!
For those who are not familiar, TikTok challenges are online video challenges that require an individual or a group of people to perform a certain dance or try and replicate a particular sequence. This can come in a variety of forms, including:
As you can see, TikTok challenges can be very different. However, these are the main types of challenges you will come across.
Just as the name suggests, a branded challenge is created by a brand. To help get the challenge off the ground, many businesses partner with popular influencers. Hopefully, people will be encouraged to recreate the video if they see that their favorite influencer has as well. The more popular the influencer, the more people they can push the challenge to than the brand could on its own.
These challenges are organically created by “everyday” users and later become viral. They typically aren’t connected to a specific brand or product. Usually, these challenges are more niche, relating to a very specific interest or topic. They can be anything, from dancing to lip-syncing, and they can be an excellent way for your brand to tap into the creativity of your users. User-generated or community challenges can be a fun way to engage with your audience and create unique content.
Hashtag challenges are by far the most popular type of challenge. They involve brands creating a specific hashtag and asking users to participate by sharing videos that use the hashtag. The purpose of hashtag challenges is to get more users involved and share their videos with their followers. This creates a seemingly organic viral effect. Hashtag challenges can range from simple tasks to complicated dances, but they all share one thing in common: the challenge itself. Some examples of successful hashtag challenges are the #tumbleweedchallenge and #inmyfeelingschallenge.
Dance challenges involve users learning and recreating a specific dance. They can be created by individual users or brands. One example of a popular dance challenge is the #renegadechallenge, created by 14-year-old Jalaiah Harmon.
Livestream challenges are one of the more recent additions to TikTok and have quickly become quite popular. They involve the host creating a live video and asking viewers to join in and complete a challenge. The host can choose the challenge, which can be anything from dancing to completing a task. The benefits of livestream challenges are that they provide an extra sense of community and engagement between the host and the viewers since they happen live.
Duet challenges are another newer feature on TikTok. They involve users creating a video and challenging others to recreate it side by side, creating a split-screen video. This type of challenge encourages interaction between users and can help brands showcase their products or services. Duets can range from simple music videos to cooking demonstrations.
If you’ve seen some huge brands participate in random TikTok challenges, you might have wondered why they did so. The answer is that there are tons of great benefits to participating in TikTok challenges. Some of them include:
Challenges help introduce your business to new customers and provide meaningful user-generated content! Lately, one of the most effective social media tricks is to include user-generated content (UGC) in your social media strategy.
TikTok has grown so fast that the competition on its platform has greatly increased. The more people talk about your brand through challenges, the more you can stand out from the crowd. Participating in and starting TikTok challenges are a great way to increase awareness of your brand.
Traditional advertisements don’t work on younger generations, which is TikTok’s primary demographic. Participating in challenges on TikTok allows you to showcase your individuality while speaking the same language as Gen Z. Challenges keep things casual and are more fun to watch than typical advertisements.
Another huge benefit of TikTok challenges is that they are very cost-effective. Most challenges do not require a lot of resources or money to participate in, and they can provide an excellent return on investment.
TikTok challenges are a fun and engaging way for your brand to reach a wider audience. With the platform’s popularity, companies can use it to elevate and promote their brand online. Small business owners and marketers should be open to using this platform as a marketing tool. By following the insights and tips provided here, you can create engaging TikTok challenges that can help your brand reach a wider audience and drive more engagement. So why not give it a try? Find a challenge that suits your brand, and start creating!