As a small business or entrepreneur, you know that social media is a great way to reach new customers and grow your brand. But with so many different platforms out there, it can be hard to know where to start. The advice that you will consistently receive is that you should focus on the platforms where your target audience is most active. So if you’re targeting younger consumers, you’ll want to focus on the platforms that they’re using the most. Keep reading to learn where you should put most of your effort if you want to target Gen Z consumers.
So, which social media platforms are popular with Gen Z? Here are four of the top contenders.
If you’re not on Instagram, you’re missing out on a huge potential customer base. Roughly 80% of Gen Zers say that they use Instagram, making it one of the most popular social media platforms among this demographic. This platform is known for being a place to share visual content. Photos and videos reign supreme for users on here. So, if your business is visual in nature (e.g. you sell physical products or offer a service that can be photographed), then Instagram should definitely be part of your social media marketing strategy.
To reach them effectively on Instagram, it’s important to use high-quality images and video content. Posting relatable and attention-grabbing captions can also help to get your content noticed. In addition, using relevant hashtags can help ensure that your content is seen by people who are interested in what you have to offer. With a little effort, you can use Instagram to reach Gen Zers and promote your products or services effectively.
Despite its reputation as a messaging app for teens, Snapchat can be a powerful marketing tool – particularly when it comes to reaching Gen Zers. This digital-native generation is used to seeing ads in their social media feed, and Snapchat offers a unique way to break through the clutter. It is another visual-first platform, but it’s different from Instagram in that the content posted on Snapchat disappears after 24 hours. This ephemeral nature of the platform makes it ideal for behind-the-scenes content or sneak peeks of new products or services. If you want to give your fans a behind-the-scenes look at your business, Snapchat is definitely worth considering.
By creating engaging content that feels more like entertainment than an ad, businesses can reach Gen Zers where they’re already spending their time. What’s more, Snapchat’s augmented reality filters offer a fun and interactive way to connect with this tech-savvy generation. From sponsored filters to Snapchat Stories, there are plenty of ways to use this platform to reach Gen Zers with your marketing message.
Love it or hate it, TikTok is here to stay—at least for now. The short-form video app has taken the world by storm, and Gen Zers are leading the charge. In fact, TikTok is so popular with this demographic that it’s been downloaded more than 2 billion times worldwide. What makes TikTok unique is its algorithm, which suggests content to users based on their interests. So, if you can create engaging, entertaining content that appeals to your target market, TikTok could be a great way to reach them.
YouTube isn’t just for kids anymore—adults are watching more online videos than ever before. In fact, YouTube reaches more 18-49 year-olds than any cable network in the US. And since Gen Zers are digital natives who grew up with social media, it’s no surprise that this is one of their go-to platforms. In fact, nearly three-quarters of Gen Zers say they use YouTube every day. If you’re not already using YouTube as part of your social media strategy, now is the time to start.
When using YouTube to market to Gen Zers, make sure that your YouTube content is easily accessible and viewable on multiple platforms. You should also keep your content fresh and relevant. Gen Zers have short attention spans and are always looking for something new. If you want to hold their attention, your videos need to be engaging and informative. Finally, don’t be afraid to experiment. YouTube is a great platform for trying out new ideas and seeing what works. So go ahead and experiment with different video formats, lengths, and styles until you find the perfect mix for your brand and your audience.
No matter which social media platforms you decide to use to reach Gen Z consumers, the one thing that remains the same is the importance of measuring your results. Not every platform and not every approach to content is going to work automatically. But, it can be tough to know which tactics are actually working to grow your business. That’s why it’s so important to measure your results. By tracking key metrics like engagement, reach, and leads, you can get a clear picture of what’s working and where you need to adjust your approach. Additionally, regular measurement helps you to identify patterns and trends over time, giving you valuable insights into your customer base. So if you’re not already measuring your results on social media, now is the time to start. It could be the key to unlocking your social media success.
Social media is a great way to reach new customers and grow your brand. But with so many different platforms out there, it can be hard to know where to start. If you’re targeting younger consumers, focus your efforts on the platforms that they’re using the most. These are Instagram, Snapchat, TikTok, and YouTube.
Each platform has its own unique features and benefits, so choose the one (or ones) that make the most sense for your business and start creating content! Whatever platform(s) you ultimately decide to focus on, remember that consistency is key! Posting regular updates and engaging with your followers will help ensure that your brand remains top-of-mind for potential customers.
With so many other things on your daily to-do list, it’s understandable if creating a social media presence doesn’t seem like a priority. Luckily, 98 Buck Social exists to help you in this exact situation. We can take over the responsibility of creating and posting content on each of your social media accounts, all for an affordable price! Check out our service options and speak to a member of our team to get started today!