Search engine optimization (SEO) is a way to ensure that your website is visible in organic search engine results. On the other hand, social media is an excellent platform to help you reach more people and connect with potential customers. Clearly, they work well separately, but they’re even better together! Read on to learn how combining SEO and social media can lead to huge benefits for your business.
One of the most important benefits of combining SEO and social media is the increased exposure it can lead to for your business. Properly optimizing your website ensures that potential customers will be able to find you easily through organic searches. Meanwhile, if they are active on social media, they may come across one of your posts. This could also drive them to your website. Using both of these strategies together gives you twice the chance to reach new customers.
Utilizing both SEO and social media together can build brand awareness among potential customers. SEO techniques like keyword research, link building, and content optimization can help you ensure that searchers see relevant information about your business when they conduct an online search related to the products or services that you offer. On the other hand, your social media content can help you reach new audiences who may not have heard of your business before. Who knows, these new audiences could potentially become loyal customers after learning more about your business.
Another great benefit of combining SEO and social media is that it allows you to create higher-quality content. How? When you make keyword research a part of your content creation process, you can make sure that what you’re creating is relevant to what people are searching for online. For example, if you know a lot of people have recently been searching for “blog writing services,” you can make sure your upcoming social media posts and blog posts reflect this. This way, people making similar searches on social media or search engines both have a higher chance of seeing your company.
People notice more than you may think. When they see that your website shows up high on search results pages and that your content is popular on social media, they become a lot more likely to trust your company. Over time, this improved credibility will lead to increased sales and conversions.
If you know anything about SEO, you probably know that it is a long-term process. It is completely normal to not see results until six months to a year after you begin your efforts. This can seem discouraging, but it will pay off in the long run. While you wait for SEO to get to work in the background, your social media can start giving you immediate results. Bonus points if you can use your social media to drive traffic to your website. Search engines will notice this increased traffic, which can encourage them to push up your ranking.
Businesses that prioritize both SEO and social media see powerful results. As their online visibility improves, they get more opportunities for leads and conversions, which leads to more revenue. Even if you didn’t put a ton of time and effort into both strategies, simply understanding them can help you perform better on both channels. Conducting research on your audience using social media can help you create more targeted content for your website. Conversely, researching what topics people are searching for on search engines can also tell you what kind of content might be valuable to share on social media. 98 Buck Social makes this possible, especially when you can keep your SEO marketing and social media marketing efforts all under one roof. We can take care of both marketing channels for you, along with additional services such as paid social advertising and text message marketing.