Social media managers are almost always stretched in 100 different directions at the same time. You might be the content creator, a customer service representative, and the brand ambassador all in one. It’s no wonder it’s so easy to get bogged down in everything you have to do and lose sight of the bigger picture. That’s why we’ve put together a list of five productivity tips to help social media managers work smarter, not harder. Making the most of your time is essential to your success. If you want to learn how to use your time more wisely, keep reading for our best productivity tips.
One of the best ways to be productive as a social media manager is to create a schedule and stick to it. Creating a schedule will help you know exactly what needs to be done and when it needs to be done. This will help you stay on track, make sure nothing gets left behind, and ensure that every project is done on time. A simple to-do list could work for you or you can block out time on your calendar dedicated to certain tasks.
In addition, it’s helpful to create a content calendar. This will further help you keep track of what you need to post, when you need to post it, and any other relevant information. With this helpful tool, you can quickly and easily see what’s happening on all of your marketing channels without having to log in to separate platforms.
Most social media managers probably got into it because they love spending time on these platforms. That makes it very easy to get lost in scrolling if you are not careful. That is why it is important to set time limits for your social media usage. For example, you may want to limit yourself to checking social media sites only every few hours and only for 30 minutes at a time. Once you reach your time limit, force yourself to move on to the next thing on your to-do list. This will help you stay focused and avoid getting sidetracked.
Social media never sleeps, but that doesn’t mean you have to be available 24/7 too. It’s important that you set boundaries for yourself so that you can disconnect when necessary. Let your clients and coworkers know when they can expect replies from you (for example, during business hours only) so that they’re not left confused if they reach out outside of those times. Another way to set boundaries could be to turn off your notifications during certain times of the day, so you can really focus.
Just like any job, it is necessary to take breaks as a social media manager. The job requires a lot of creativity, but sometimes coming up with new ideas can be difficult. You can combat this by taking regular breaks throughout your day. Taking breaks will help you to come back feeling refreshed and ready to tackle whatever comes your way. You can use your break however you like. You might want to get a snack, go for a short walk, or do some yoga. Research has proven that people who take breaks throughout the workday improve their productivity, job satisfaction, mental health, and are more engaged in their work.
In the situation of a one-person marketing team, delegating tasks may not be possible. But if you do have a team, it is important to know when you can delegate tasks to others. You simply cannot do everything on your own. Expecting yourself to do so will only lead to burnout. Try thinking about the things that you are really good at. Those should be the tasks that you complete yourself. If there are certain tasks, like graphic design, that you know you could use some work on but another member of your team is very good at it, why wouldn’t you get them to do it?
Finally, one of the best ways to stay productive as a social media manager is to continue learning. Social media marketing is constantly changing and evolving, which means there is always something new to learn. When you keep up with the latest trends and best practices, you can ensure that you are always ahead of the curve. It can also help you continue coming up with creative ideas that you can put to use for your own social media accounts.
If you are a social media manager who has too much on their plate and not enough time in the day, 98 Buck Social is here to help. We an take over certain parts of your social media management responsibilities so that you can focus on what you’re best at. For example, we can take over your organic content creation and posting, paid advertising, search engine optimization, or blog writing. Book a time to speak with one of our social media experts today!