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98 Buck Social Blog

Understanding CPC vs CPM for Social Media Advertisements

Generally, the two most common pricing models for social media advertisements are CPC and CPM. Make sure you know the difference!

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What Are the Types of Paid Media Advertising?

Paid media advertising is when businesses pay for advertisements that direct users to a specific message, usually to the company’s website.

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Why Your Business Needs Local SEO

More than 90% of online experiences start on a search engine. Now more than ever, you need a local SEO strategy if you want to get ahead.

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Grow Your Text Message Marketing List in 4 Steps 

Make your text message marketing truly effective by building a great list of contacts when you follow these 4 steps.

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The Benefits of Text Message Marketing for Small Businesses

Every company is looking for new and effective ways to reach their customers, which makes text messages a perfect match.

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A Guide to Conducting a Twitter Account Audit

When was the last time you conducted an audit to see how well your Twitter account was performing? Find out how you can start one today.

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How Different Generations Use Social Media

Each generation is using social media in different ways, depending on their age, lifestyle, and preferences. As a business owner or marketer, understanding these differences is extremely beneficial.

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What Social Media Platforms Do Gen Z Use?

Gen Z social media users favor Instagram, TikTok, Snapchat, and YouTube when they want to spend time online.

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