The topic on every marketer’s mind is Facebook reach. Unfortunately, Facebook’s reach has been decreasing year after year, especially organic reach. It now seems so unattainable to get much reach on Facebook compared to other social media platforms like Instagram. Hopefully, these tips can help you increase your Facebook reach.
When it comes to reach on Facebook, there are a few different kinds that you should be aware of.
This is the kind of reach most people think about when it comes to social media. Organic reach is the number of people who see your unpaid social media posts. These are posts that you post on your account without spending any money on boosting or ads. Unfortunately, this has become incredibly competitive since you are competing with ads and posts from a user’s friends and family (which get priority in Facebook’s algorithm).
Viral reach is determined by how many people saw your content because someone they knew “liked” it. If you have seen a Facebook post simply because someone in your network liked it, that is exactly what viral reach is.
Facebook Ad reach is reserved for, you guessed it, Facebook ads. This metric measures who saw your Facebook Ad at least once. You can attain a higher reach with a larger budget and proper audience targeting techniques.
If you want to improve any of the different types of Facebook reach, follow these tips.
When you post on Facebook, the content performs best when it is made specifically for Facebook. For example, when you share a video, make sure it is uploaded to the platform and not just a link to a YouTube Video. You also don’t need as many hashtags as you might use on Instagram. If you narrow them to be more relevant to each post, they will be more effective.
The accounts that see the most engagement on Facebook are those that post on a consistent basis. The Facebook algorithm favors accounts that are more active. If it is hard for you to find the time to post regularly, 98 Buck Social can help! Our expert content curators can post regular, relevant content on your behalf so your account keeps getting posts even when you don’t have time to do it yourself.
Timing your posts correctly won’t make or break your Facebook marketing results but it can drastically improve your reach. Make sure you post when your audience is most active on Facebook. You can easily find out this information through Facebook Business Manager.
The posts that get the most viral reach on Facebook tend to be videos. You can use this to your advantage by utilizing Facebook’s live feature to connect with your audience. Also, keep in mind that users are more likely to share a highly informative video with their friends. Make sure any videos you post give value to anyone who watches.
As we’ve already mentioned, organic reach on Facebook is difficult. Ads can help you make sure your posts are seen by new potential customers. If you need help with setting up your Facebook advertising strategy, 98 Buck Social’s paid ads team is here to help you. We can help you target the right audience and create effective graphics that convert potential customers.
As you’ve seen, there are multiple ways 98 Buck Social can help you with your Facebook reach. If consistent posting is a challenge for you, our social media marketing plans could be right for you. They allow you to get daily posts without requiring any work on your behalf. Or, if you’d like to take advantage of advertising on Facebook, our team can help with that, too. We can put together a social media advertising plan that works for your budget and your needs. Get in touch with us today to learn more!