Understanding how a brand or business can stay in front of its audience on Facebook is a challenge that marketers face every day. With an ever-changing algorithm, it’s essential to know how to optimize your content and stay ahead of the competition. Facebook’s algorithm has evolved over time, but in 2022, it is smarter, more efficient, and user-focused. This means businesses need to adapt to stay visible on the platform. In this blog post, we’ll explore how the Facebook algorithm works in 2022 and the steps you can take to maximize your reach and engagement.
To understand how the Facebook algorithm works and how you can improve your results on the platform, we first need to break down what it is. The Facebook algorithm is a mathematical formula that determines what content appears in a user’s newsfeed. It uses various factors such as the user’s past behavior, the type of content it is, and the content’s engagement levels. Facebook is constantly updating the algorithm, in an effort to ensure that users see the most relevant and engaging content. Still, engagement and interaction will always remain important focuses for the algorithm.
Now that you’re familiar with the Facebook algorithm and what it views as most important, let’s talk about what you can do to get it to work in your account’s favor.
The Facebook algorithm aims to personalize every user’s experience by showing content that aligns with their interests, preferences, and behavior. It decides which content meets this criterion by analyzing data like previous searches, clicked ads, and engagement levels. Therefore, businesses need to focus on creating content that is relevant and engaging to their target audience. This is why understanding your buyer personas, their pain points, and what motivates them to engage is so important to your success on Facebook.
Facebook’s algorithm prioritizes content that encourages engagement and is relevant to the user. Content that many people engage with and is highly relevant to what they typically like gets rewarded with increased visibility on the platform. Therefore, businesses need to focus on creating content that is informative, valuable and engaging. For many business, this means regularly incorporating videos, images, and storytelling into your brand messaging.
When it comes to the type of content, Facebook prioritizes video, live video, and carousel posts. Why? Well, it all comes back to the fact that Facebook loves interactions and engagement. Video content generates ten times more engagement than other types of content. Meanwhile, live video provides a uniquely interactive experience for your audience, encouraging more engagement and interaction. Finally, carousel posts can also receive up to ten times as much engagement as a single image post.
Posting at the right time also affects your success on Facebook. Facebook’s algorithm rewards posts that are timely. In other words, if your audience is most active in the morning or evening, it’s best to post during those times. Not sure where to find this information? Use Facebook’s Insights tool to get a good picture of when your audience is online and when their engagement levels are the highest.
Consistency is another important factor when it comes to the Facebook algorithm. Posting on a consistent schedule helps create regular engagement with your audience, which the algorithm takes note of. If you struggle with getting posts out on a regular schedule, try creating a content calendar and scheduling content ahead of time. Put together, these two things will be extremely helpful when trying to maintain your social media presence and keep your brand top of mind.
Unfortunately, organic reach on Facebook is lower than ever. This means that the posts on your feed don’t get shown to nearly as many people as they used to. For any business on the platform, this means that paid advertising is going to be a vital part of your Facebook strategy. Facebook advertising helps businesses target their specific audience with precise ads that reach the right people at the right time. When you combine Facebook advertising with your organic content, you can greatly expand your reach and attract new audiences.
One thing is for sure, the Facebook algorithm is continuously evolving. It’s important for businesses to stay up to date on its changes and understand how they affect their brand. By following the tips above, your business can stay ahead of the competition and reach your desired audience. If you need help staying consistent on Facebook or would like assistance with Facebook Ads, 98 Buck Social is here to help. We’d love to chat with you about how we can take some responsibility off of your shoulders.