While there are many similar features across social media platforms, there is one sometimes inconvenient one that is present on Instagram and TikTok. You cannot add a clickable link to a caption in your social media posting. The main place to include a clickable URL is in the bio, so you may have seen many creators include in their captions “Link is in my bio!”
What Is a Link in Bio?
Unfortunately, it is not as simple to link off of Instagram and TikTok as it is on Facebook, Twitter, and LinkedIn! To get users to check out something about your business, you need to direct them to the one place it is possible: the URL section of your bio! You can put anything there including:
- Your business’s website
- Other social media profiles
- A blog post
- A product
- Your newsletter sign up
The possibilities are endless! There is a way to get around the single link like creating a landing page or using a platform like Linktree.
Ways to Drive Traffic
Be selective with your links. If you create a landing page for multiple links, don’t include too many. This can confuse users and cause them to bounce instead of drive traffic to your desired link.
Match your goals. Do you want to build your email list or increase views on your blog? When you know your goals it will be easier to decide what links to put in your bio. Your affordable social media strategy will be much more successful when you can take actionable steps toward your goal.
Share value, not promotions. Users are more likely to go to the link in your bio if they are going to get something out of it. Provide value and education! Links that only direct to a product get less traffic.
Shorten your link. Long URLs look fishy at first glance. Either use a link shortener or change the URL to something like https://98bucksocial.com/blog/.
Highlight with an emoji. Don’t let the phrase ‘link in bio’ get lost in your caption! By including an emoji it draws the eye and users are more likely to see it and follow your direction.