Marketers are always on the lookout for new and creative ways to connect with their audience online. With over 1 billion monthly active users, Instagram is a powerhouse platform that can elevate your brand in front of your target audience. And Instagram’s carousel posts are an excellent way to do exactly that! They allow you to deliver information to your audience in a visually appealing way. But just like any other type of post, it’s vital that you find a way to break through the clutter on peoples’ feeds. You need to give them a clear reason why they should stop and pay attention to your post instead of any other user or brand’s post. In this post, we’ll dive into some exciting ways to use Instagram’s carousel posts effectively.
Carousel posts are a specific format of Instagram posts that allow you to share multiple images or videos in a single post. This is beneficial for businesses because you can give your audience a more comprehensive look into your product or service than would be possible with just a single image or video. Another great feature of carousel posts is that they get shown multiple times in a user’s feed. The first time, it will show the first image or video in the post. If a user doesn’t engage with it then, it will show up again later using the second image or video. This means it has the potential to be seen twice as much as a single image!
Now, you’re ready to learn how you can use Instagram carousel posts to creatively promote your business.
Carousel posts are a great way to showcase your product in action. Instead of posting a single image, be creative and share a series of images or videos that illustrate how your product works. This will give your audience a better understanding of your product, which increases the chances of them buying it. You can also add text to your images or videos to provide additional details.
In a carousel post, you can break down complex information into easily understandable chunks. Do this by sharing a sequence of images or videos with small amounts of information on each slide. This approach will keep your audience engaged, as they will be able to take the time to understand your message slowly but surely.
If you’re selling physical products, they probably come in collections or sets from time to time. Instead of sharing each piece individually, you can use a carousel post to share images of all the products in the collection together. This is beneficial because it gives your audience a better sense of how each product works together. In addition, you can also add a call-to-action to your carousel post so your audience can shop the collection directly from the post.
If your business provides a service, before and after photos are a very effective type of social media post. For example, a carpet cleaning company can share a particularly bad carpet stain along with an “after” photo showing how it is invisible after your service. Or, an interior designer could share a before and after photo of the room that they transformed for a client. In the caption, you can also include a further description of what your product or service can do. Before and after photos can help build trust and establish your company as an effective solution to your audience’s needs.
Looking for another way to build credibility for your company? Consider using carousel posts to share testimonials from happy customers! You can share images of customers using your product or service with the next slide sharing their reviews. Social proof like this is invaluable. It shows that real people use your product or service and that it is of high quality. This can go a long way toward increasing trust in potential new customers and could even be the final convincing factor that gets them to purchase.
Instagram offers marketers and small business owners a creative way to engage with their audience, focusing on visuals. By using the strategies discussed in this post, you can use the platform’s carousel posts feature to increase awareness, drive sales, and establish your brand as an authority in your industry. If you need help posting consistently to Instagram, 98 Buck Social is here to help. Our variety of social media marketing plans allow you to choose the posting frequency – and the budget – that fits you best.