When we talk about social media marketing it is usually referencing posting to larger platforms like Facebook. Technology and innovation lead to more platforms each year. TikTok has been one of the fastest-growing platforms in the past few years, but BeReal is one that has gained a lot of momentum with younger social media users. Should you be on BeReal too?
BeReal was created in 2020 in Paris by Alexis Barreyat and Kévin Perreau. It was primarily used in France but has recently exploded to over one million downloads, mostly among college campuses. This app focuses on authenticity and connection. It helps show users what their friends are actually doing during the day.
This platform is called “the simplest photo-sharing app,” because BeReal notifies users to take a photo at different times of the day. When you post within the two-minute limit, you get to see what your friends also captured. The app takes photos with the front and rear-facing cameras so you can see what the photographer is looking at as well as their face!
In this new age of authenticity, people are craving connection online in a more personal way. BeReal provides a form of social media posting that isn’t heavily edited or curated. The large incline in downloads proves this. The photos don’t include edits or filters and if you want to see what your friends posted you have to post too.
This new platform seems to be focused on interpersonal relationships but as with all other social media apps, eventually, social media marketing will become normal on BeReal. If you are trying to reach a young Gen Z or Millennial audience, BeReal could be the next best place! Getting on a new platform in the early stages tends to reap a lot of rewards.
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