When you’ve decided it’s time to offer more services to your clients, you have a few options available to you. You can hire experienced professionals to join your team in-house. Unfortunately, that often comes at a premium price that you may not be able to afford. Then, you have the option of hiring freelancers or working with a white label agency to offer those additional services. While freelancers have become more in demand, white label services are often a better choice for agencies looking to resell services to clients.

What Is a White Label Service?

In short, a white label service is any service that is branded with your company’s name and logo. This can be anything from social media management to content creation to email marketing. Basically, it’s any service that you outsource to another company but still want to have your name on. 

Why White Label Services are Better than Working with Freelancers 

When it comes to choosing between white label services and freelancers, there are a few key factors to consider. 

Team of Experts vs an Individual

First, when you work with a white label service, you’re working with a team of experts who are all focused on providing the best possible service for your brand. With freelancers, on the other hand, you’re often working with just one person who may or may not be an expert in the field. 

Save Time and Money

One of the primary benefits of white label marketing services is that they can save you both time and money. When you work with a freelancer, you may find that they need a lot of direction and hand-holding in order to get the job done right. This can take up valuable time that you could be using to run your business. White label services, on the other hand, are provided by professionals who already have the experience and expertise needed to get the job done quickly and efficiently. This can save you a significant amount of time and money in the long run.

Higher Quality Product

Second, when you use white label services, you’re usually getting a higher quality product. This is because the team behind the service has likely done this many times before and knows exactly what needs to be done to get results. With freelancers, you may get lucky and find someone who is amazing at what they do—but you might also end up with someone who isn’t quite as experienced or knowledgeable. 

More Reliable

Another benefit of white label marketing services is that they are much more reliable than working with freelancers. When you work with a freelancer, there is always the risk that they will disappear on you or simply not deliver the quality of work that they promised. This can leave you in a bind, having to start your search for help all over again. With white label services, however, you can rest assured knowing that you will always get what you paid for. The company providing the service is bound by a contract to deliver the agreed-upon services in a timely and professional manner. 

Package Flexibility

Another benefit of white label marketing services is that they offer package flexibility. This means that you can tailor the package to fit your specific needs. For example, if you only need help with social media marketing, you can find a service that specializes in that area.

Sometimes, when you work with freelancers, you have to piece together different services à la carte to get everything you need—and that can get expensive quickly. But because agencies offer so many services under one roof, you can pick and choose the ones that make the most sense for your business. Plus, you’ll end up saving some money in the process. 


Finally, another benefit of working with white label marketing services is that they’re scalable. This means that as your business grows, so too can the services you offer your clients. If you find that you’re growing faster than you can manage in-house, simply scale up your packages and add more services. On the other hand, if you find that certain services are no longer necessary, simply scale down your package and remove them. 

Scaling up or down can be tricky if you’re working with freelancers. They typically cannot scale their services along with your business. They may be able to handle a small increase in scale but not much more than that.

White Label With 98 Buck Social

If you’re looking for high-quality marketing services without the investment of hiring in-house, then white label services are definitely the way to go. You’ll get access to a team of experts who can help take your agency to the next level—without having to break the bank. So if you’re ready to outsource certain tasks or services but still want to maintain control over your brand identity, then contact us today to learn more about how we can help you. We look forward to working with you to meet your goals and your clients’ goals.

Every business exists to make money. So why wouldn’t you do everything you can to make more money for your business? Using a white label social media marketing service is an excellent way for marketing companies to do just that. White label agencies like ours can save you time while also helping to establish your company as a trusted and professional brand.

Many marketing agencies reach a point where they wish to expand their services. Maybe a client is requesting a service that you don’t currently provide and you don’t want to lose them. Or maybe you recognize an opportunity to become a full-service firm. No matter what the reason, white labeling could be the solution that you are looking for. Rather than dealing with a number of contractors or freelancers or taking on the cost of hiring new employees in-house, you can use a white label service. 

What Are White Label Marketing Services?

Each white label agency will provide a set of specific services, such as organic social media content, paid social media ads, boosted social posts, and more. Then, your company can resell these services to your clients for a fee. This approach to marketing supports your agency and allows you to access skilled workers. In other words, it allows you to add new revenue streams to your business without the expense of hiring new employees in-house. 

Benefits of White Label Marketing Services

The last thing you want to do is say no to an important client. When you use white label marketing services, you won’t have to! You can say yes to the additional services they request without investing in resources, training, or benefits. Some other benefits of using white label marketing services include:

Become a One-Stop-Shop

Turning your business into a full-service agency is a great strategy to attract new clients and retain the ones you already have. Unfortunately, there are a lot of bottlenecks you could face as you attempt to do this. After all, not many businesses can afford to hire multiple employees of all different specialties in-house. Working with a white label agency allows you to become a one-stop-shop, providing a wide range of specialized services to your clients. 

Free Up Time to Focus on Your Core Services 

When you outsource your social media marketing to a white label agency, you free up time to focus on your core services. Let’s face it, when business owners try to do everything themselves, they often quickly become spread thin and unable to give their full attention to any one task. This can lead to mistakes being made and important details being overlooked. When you work with a white label agency, you can free up time to focus on your core services and leave the additional offerings to people who are better qualified or experienced.

Keep Your Company’s Costs Down

Let’s face it: Marketing is expensive. From hiring salaries to benefits and office space, there are a lot of hidden costs associated with having an in-house marketing team. When you outsource to a white label firm, those costs go away. You only pay for the services you need, when you need them. And because you’re not locked into long-term contracts, you have the flexibility to scale up or down as your needs change.

Keep Up With Algorithm Changes 

Algorithm changes are a fact of life in the world of digital marketing. Google makes hundreds of changes to its algorithms every year, and keeping up with those changes can be a full-time job in itself. And if social media isn’t your forte, all these changes might seem like a foreign language anyway. When you partner with a white label firm, you can rest assured that your campaigns are always compliant with the latest algorithm updates. That way, you’ll never have to worry about getting penalized by Google—or losing valuable traffic as a result. 

Boost Your Team’s Talent Level

A white label firm brings a wealth of knowledge and experience to the table—knowledge and experience that might otherwise be lacking on your internal team. By partnering with a white label firm, you can instantly boost your team’s talent level. And, you can improve your chances of success in the process. From social media experts to content creators to web developers, a good white label firm will have all the bases covered when it comes to digital marketing expertise. 

When you work with a white label agency, you get access to a team of highly skilled professionals with experience in all facets of digital marketing. This includes things like search engine optimization, content marketing, social media marketing, email marketing, and more. If you try to do everything yourself or rely solely on employees who don’t have experience in these areas, chances are good that your marketing efforts will suffer as a result. By working with a white label agency, you can boost your team’s talent level and ensure that your marketing campaigns are world-class. 

Make More Money

If executed correctly, outsourcing your marketing to a white label firm can actually save you money while also increasing sales and profits. That’s more money in your hands. Thanks to their economies of scale, white label firms can often produce better results at a lower cost than you could achieve on your own. By partnering with a white label firm, businesses have the potential to make more money than they would by going it alone. 

White Label Services from 98 Buck Social

There are many reasons why working with a white label marketing agency is advantageous for small businesses and entrepreneurs. The six reasons listed above are just some of the ways in which partnering with a white label firm can help grow your business. So if you’re looking for ways to free up time, keep your costs down, stay compliant with algorithm updates, boost your team’s talent level, or make more money, then working with a white label marketing agency is likely the right move for you.

When you need help offering organic content or paid ads to your clients, 98 Buck Social is here for you. By partnering with us, you gain access to our knowledgable team of content curators, who will work on your behalf to create excellent content for your clients. You can add a new revenue stream to your business by selling our social media marketing services. All you have to do is book a call to learn more today!

If you’re like most small business owners, you wear a lot of hats. You’re the CEO, the CFO, the CMO, and everything in between. And while you may be good at wearing all those hats, there’s probably one area where you could probably use some help: social media.

Whether you like it or not, social media is a necessary evil for businesses in the modern age. For smaller businesses and startups, the idea of devoting precious resources to social media can be daunting. After all, you’re in business to make money, not to tweet about it, right? The good news is that you don’t necessarily have to do it all yourself. There are plenty of companies out there who can manage your social media for you such as 98 Buck Social. If you’ve recently been feeling overwhelmed by managing all of your business’s social media accounts, keep reading to identify whether it might be time to outsource this responsibility.

Reasons to Outsource Your Social Media

Managing a social media presence can be a full-time job in and of itself. But as a small business owner, you simply don’t have the time to do it all. That’s where outsourcing this responsibility comes in. Here are four reasons why it’s time to outsource your social media management:

You Don’t Have Enough Time

As a small business owner, your time is already stretched thin. Between running the day-to-day operations of your business, meeting with clients and customers, and taking care of your personal life, there’s simply no time left to focus on social media. Sure, you can squeeze in an hour here or there to post on Facebook or Twitter, but is that really going to be enough to build a following? Is that really going to help you grow your business? Probably not. A truly effective social media strategy takes more effort than your occasional posting can give.

Outsourcing your social media management frees up your time so that you can focus on what you do best: running your business. It also allows you to take a strategic approach to social media rather than just posting haphazardly whenever you have a free moment.

You Can’t Keep Up With the Constant Changes

Social media is always changing. New platforms are constantly being launched, new features are being added to existing platforms, and new best practices are always emerging. It can be tough to keep up with it all—but it’s essential if you want to run a successful social media campaign. 

When you outsource your social media management, you can rest assured that your social media presence is always up-to-date with the latest changes. You’ll never have to worry about whether you’re using the latest platform or whether your content is relevant—because your outsourcing partner will take care of all that for you.    

You Can’t Afford to Hire In-House

Sure, it would be nice to have a full-time social media manager on staff. But for most small businesses, that simply isn’t feasible. After all, if you had the resources, you probably wouldn’t be doing so many different jobs yourself! Outsourcing provides a more affordable way to get the same level of expertise without having to pay for another person’s full-time salary and benefits. 

You Could Use a Fresh Perspective

If you’ve been managing your own social media accounts for a while, it’s easy to get stuck in a rut. A fresh perspective can do wonders for your social media strategy, helping you come up with new content ideas and strategies for engaging your audience. Getting new eyes on your business and content by outsourcing your social media management allows you to get new ideas and perspectives that you might not have thought of before.

You Don’t Have a Strategy in Place

Without a social media strategy, it’s easy to waste time and effort on platforms that don’t give you the results you want. A social media agency can help you create a strategy that’s tailored to your business goals. They can also help you choose the right platforms for your target audience, and create content that will engage them. A strategy will guide everything you do that is related to marketing your business, ensuring there is one consistent message across all platforms.

Outsource Social Media Management to 98 Buck Social

You no longer need to feel stressed out at the prospect of marketing your business online. That’s because 98 Buck Social can take on that responsibility for you, allowing you to get back to the things that you’re best at. There’s no reason to force yourself to do a job that you don’t enjoy or aren’t very good at! When it comes to managing your social media presence, outsourcing is the way to go. It’s more affordable than hiring in-house, and it frees up your time so that you can focus on running your business. Most importantly, it ensures that your presence is always up-to-date with the latest changes—so you can stay one step ahead of the competition.

If you’d like to learn more about how 98 Buck Social can help you create a consistent presence online, reach out to speak to someone from our sales team today!

When Instagram first launched, there was just one type of content you could post – still photos. Now, over a decade later, that has changed significantly! Today, there are tons of different ways you can post on Instagram. Plus, each type of content has its own purpose – and best uses. Here, we’ll break down the different types of content and some situations in which you might want to use them.

Types of Instagram Content

There’s much more to Instagram than simply photo or video posts. Content can come in all shapes and sizes, like the ones below.

Single Photo Post

This is where Instagram earned its reputation and continues to be one of the most popular ways to post on the platform. This type of content is exactly what it sounds like – an individual, static image post. You can either take a photo from within the app or upload one from your camera roll.

A single photo post is most likely to get the vast majority of its engagement in the 48 hours after it has been posted. After a few days, it likely won’t see any more engagement.

Carousel Post

When you have more to say than a single photo can get across, carousel posts are the next best option. These are posts with at least 2 and up to 10 images in a single post that viewers can scroll through. These are excellent ways to share valuable information with your audience in a quick and efficient manner. 

One interesting thing about carousel posts is that Instagram often shares these posts more than once. It will display your post with the first image on peoples’ feeds at first. However, if they don’t engage with it, they could show it again with the second image appearing on their feeds. This means that this type of post can potentially be boosted by the algorithm more than a single photo post can. Still, most of these will stop getting engagement after about 3 days.


You’re probably living under a rock if you haven’t heard of Instagram Reels yet. These are a type of short-form video that is very similar to TikToks. These videos can be anywhere from just a few seconds long up to 90 seconds long. While your current followers will be able to see them, the main reason you want to use Reels is to reach a brand new audience. 

As far as the lifespan of Instagram content goes, Reels have by far the longest lifespan. In fact, it is very common for Reels to see a significant increase in views and engagement even 2 weeks or longer since it was originally posted.

Live Videos

Live video is a great way to connect with your followers in real time. Many businesses use them as an opportunity to share new products or answer common questions. As you would expect, live videos are typically only available during the time you are live. However, once you are done, you do have the option to save the video to your story so your followers can watch it later. But, you have to do so within 15 minutes of ending the live video, or it will be gone forever!


A lot of people probably haven’t heard of Instagram Guides, but they’re a very underrated type of content! You can think of them as the perfect place to share curated, scrollable content in a blog-like format. In a Guide, users can scroll through images or videos with commentary, similar to what you would see in a blog post. As far as how to use them, the possibilities are endless! Many companies use them to share gift guides, FAQ guides, reviews, recommendations, and more. Within Guides, you can choose to include places, products, or posts – even from other accounts! These Guides do not get shared to your main profile feed, but rather a dedicated Guides tab on your profile. Your followers will also see them on their home feed after they get posted, just like a regular image or video post.

Since Guides get posted to users’ feeds, they are similar to other types of posts in that they get most of their engagement right after being posted. However, they remain on your profile permanently, so users could find them at any time and give them a like.


Instagram Stories are one of the most interactive types of content you can create on the app. Stories don’t generally reach a new audience, but they do drive engagement with your current audience. Stories are also a great way to try things out and enjoy posting without as much pressure. They’re a great way to share everyday moments or behind-the-scenes content. You can also add filters, stickers, and text to your Stories to make them more engaging and fun.

Stories are one of the shortest-lived types of content on Instagram since they expire after 24 hours. However, they can be shared on your account’s highlights afterward for viewing later on.

So What’s Best For My Business?

Naturally, you might be wondering which of these content types will be best for your business. It really depends on your goals. If you want to drive traffic to your website, share a photo or video with a link in your bio. If you want to increase brand awareness, share photos and videos that showcase your products or services. And if you want to boost engagement, go live or share Reels.

98 Buck Social Creates Multiple Types of Instagram Content

Creating all of these different types of content isn’t easy, but that’s what we’re here for! We can take the responsibility of posting off your hands thanks to our experienced team of content curators. If you’re interested in learning more about how our team can help you stay consistent on social media, get in touch with us today!

Having a strong Instagram SEO strategy is one of the best things you can do to increase your profile’s reach on the platform. Focusing on search engine optimization can make your account a lot more search-friendly as well as help build community.

What Is SEO on Instagram?

Before we get into how to improve your SEO, let’s talk about what it actually is. Instagram SEO is a little bit different than your usual search engine optimization. In short, it is about ensuring that your content appears in as many places as possible on Instagram. This could include search results and suggested content feeds. It is an extremely important way to increase your discoverability. You have a much greater chance of increasing your following when you have more people discovering your content!

How Does Instagram SEO Actually Work?

The Instagram algorithm indexes every piece of content that gets put on the app. In doing so, it gathers as much information as possible to help determine what the post is about. Once it has determined that, it can also determine who might find it interesting. While Instagram will do all of this automatically, there are certain things you can do to help Instagram better organize and categorize your content.

One of the places Instagram shares content is the Explore page. This is essentially the platform’s very own search engine and directory. Very similar to how you search for terms on Google, you can use Instagram’s search function to find accounts, hashtags, locations, and content.

However, Instagram also shows suggested posts on every users’ feed. This is another place where SEO comes in handy. These suggested posts are a place on a user’s feed that is dedicated to displaying posts from accounts that you don’t currently follow but Instagram has determined you might be interested in. According to Instagram, posts get included in these suggestions “based on posts from accounts like the ones you follow and posts similar to the ones you like or save.” 

A solid Instagram SEO strategy can help you ensure that your posts get featured both for relevant search results and in the suggested content on users’ feeds.

Key Ranking Factors

As mentioned, there are some things you can do to improve your Instagram SEO, but there are other things you don’t have control over. It’s important to know both so you can tailor your strategy accordingly.

According to Instagram itself, the most important ranking factors on its platform are:

  • Relevance to the search query: The platform will try to match what users search for with top posts, accounts, audio, hashtags, and locations. Each of these categories will appear in separate tabs on the results page. This is the most important ranking factor.
  • User activity: Instagram uses information about a searcher’s previous activity within the app to decide what they might be interested in. If it decides that someone might be more interested in one post, account, or hashtag over another, it will make that show up before other posts.
  • Information about the search results: For searches in which there are a high volume of results, a little bit of a popularity contest takes place. Posts or accounts with the highest number of likes, shares, and follows will show up before other, less popular ones.

5 Ways to Improve Your Instagram SEO

Knowing these small ways to influence your account’s SEO with every post can help you skyrocket your account’s visibility.

Use Keywords in Your Captions

In the past, you could only use Instagram’s Explore feature with hashtags, locations, usernames, and profile names. Now, you can also use keywords. For example, someone looking for cupcakes can simply search “cupcakes” and see any post with that word in the location, account name, or caption! So, writing descriptive captions that include keywords can hugely impact a post’s discoverability. 

Include Keywords in Your Profile Name

If there is a specific keyword you are hoping to rank for, one of the best places to use it is within your name or username, since both are searchable on Instagram. Using the cupcake example, you could include the term in your username or in the name section of your account. So if your bakery is called Mrs. Smith’s Bakery, but you want to focus on the cupcakes you sell, you could make your username @mrssmithsbakery and your name something like “Mrs. Smith’s Bakery: Cupcakes, Cookies, and More.”

Utilize Relevant Hashtags

Hashtags are still one of the best ways to reach new audiences on Instagram. When you use a hashtag to a post, it becomes visible on that hashtag’s results page – if you have a public account. Having a well-thought-out hashtag strategy will help you ensure that you are using relevant hashtags on each post to better increase your chances of reaching your target audience.

Add Alt Text

Alt text allows you to write your own custom alternative text to describe your photos. This feature was originally designed to improve accessibility for people with vision impairments, but it can also be used for SEO purposes. After you create a post, you can manually update your alt text, adding extra detail and keywords. 

Consistently Use These Tips

Perhaps one of the simplest way you can improve your discoverability on Instagram is to be consistent! The more you follow the above tips, the easier the algorithm will be able to learn what your account is about. Being consistent teaches Instagram important information about your account that it then uses to serve it up to users who might be interested in it.

Instagram Posting from 98 Buck Social

98 Buck Social can help you stay consistent on your Instagram account, with regular posting starting at just $98 per month. If you’d like to learn more about our packages, you can book a call with a member of our team today!

The holiday season is a great time to reevaluate your social media marketing strategy. And although there is talk of Facebook becoming less important for businesses, the reality is that it is still used by nearly 3 billion people each month worldwide. Plus, just under 2 billion of them log in every single day!

The good news is that Meta has been leaning into AI-based content recommendations more than ever. For example, you may have noticed on your own account how you see content from Pages you don’t follow on your feed. These opportunities may give your brand a better chance of getting in front of interested consumers than before. That is, if you set up your profile and strategy the right way.

Tips for Facebook Holiday Marketing

So, let’s dive into how you can set yourself up for success with your Facebook profile.

Complete Your Profile

It should go without saying, but there are a lot of businesses that don’t do this – complete your entire profile! On your business Page, Facebook gives you tons of places to fill out vital information about your business. This helps consumers, but it also helps Facebook when it categorizes and recommends your Page to others.

In the “About” section of your page, describe what your business does and why it does that. You should also include relevant images that represent your business. Finally, make sure you use a call to action that directs visitors to take a specific action. This could be to visit your website, give your business a call, or purchase a product.

Hopefully your business has done all of this already. But still, Meta frequently updates and changes, so if it’s been a while since you’ve reviewed your Page details, now might be a good time to do so.

Establish Your Competitors

Next, it’s helpful to have an understanding of what is working in your niche as well as what realistic benchmarks are for your page. For example, do other businesses in your industry or region see high engagement rates? Or is it relatively low? You likely already know some of your competitors, so now you can start digging in a little bit. 

Facebook does provide a helpful tool for this research within Facebook Ads Manager. You can utilize Audience Insights to find engagement insights for your own page as well as related Pages in your niche. This information can be found in the “Benchmarking” section of Audience Insights. Unfortunately, this information often isn’t accurate for businesses that are just starting out, which is why you should also conduct your own basic research. 

In addition, Meta’s Ad Library is another place to conduct this research. There, it lists advertisers by topic and shows related topics that you can use to increase the scope of your research.

Research Competitor Pages

Now that you know who your key competitors are, you can start looking into their stats. Through Audience Insights, you can see an overall indicator of how a Page is doing. You can also see what their most successful posts are. Within Meta’s Ad Library, you can also see what ads they’ve run to inspire your own ads or give you insight into what works and what doesn’t.

It is worth putting your data together in a spreadsheet so that you can determine average engagement rates, follower growth, and more. Armed with this information, you’ll have an excellent understanding of what kind of performance you should be expecting and aiming for. After all, engagement rates vary greatly by industry, so having realistic expectations is essential.

Establish a Posting Strategy

When it comes to what you’re actually posting, there are some general best practices. However, you should take these with a grain of salt as each industry is different.

For example, video posts tend to do better than text posts. Reels are not only a focus on Instagram but on Facebook as well. CEO Mark Zuckerberg says that Reels engagement is up 40% year over year on both Facebook and Instagram and that it keeps people in the app for longer. For this reason, it might be worth integrating Reels into your everyday strategy. 

If you’re going to do a text post, keep in mind that shorter posts typically generate more engagement. Research has found that the best length of a Facebook post is just 25 to 55 characters. This is largely because in the mobile app, anything over 80 characters automatically generates the “See more” prompt, which can decrease engagement.

Measure Your Performance

Once you’ve had your strategy in place for a while, you need to regularly measure your performance. At the beginning, we recommend taking a look at your best-performing posts each month to discover what is resonating the most with your audience. You’ll likely be able to clearly identify what is working and what isn’t at all. 

While you’re measuring your own performance, it is also helpful to periodically take a look at your competitors’. Are they seeing engagement drops or increases? What content is working for them? You can use your information and theirs to further refine your strategy.

Facebook Posting from 98 Buck Social

Does all of this sound intimidating? We understand. Keeping track of all of these best practices might be more than you bargained for as a busy business owner.

Luckily, 98 Buck Social is here to help you create a consistent presence on all of the biggest social media platforms, including Facebook. Check out our packages or schedule a call with a member of our sales team to learn more about how we can help you use Facebook to its fullest potential this holiday season and beyond!

The holiday season is right around the corner and it’s time to up your social media game!

Twitter might not have billions of active users like Facebook or Instagram, but it is still very influential. If you use Twitter correctly, it can be a valuable place to boost your brand and product or service awareness. If that is your goal for the holidays, keep reading to find out our best tips!

Tips for Twitter Holiday Marketing

These five tips will help turn your Twitter account into an important part of your marketing funnel!

Research Relevant Hashtags

Hashtags don’t play the same substantial role that they did a few years ago, but they are still important. They help organize tweet discussions, highlighting peoples’ engagement with topic-specific elements. For this reason, it is still a great idea to note the major hashtags that people are using within your niche.

To start this research, you should create a list of hashtags that are used in your industry or niche. Begin by listing the hashtags that you are personally familiar with. Then, look at what influencers or other brands in the industry are frequently using and take note of those. There are also many hashtag tools you can find online that can recommend hashtags that are related to your main ones if needed.

Research Target Accounts

Unlike other social media platforms, it’s not as important to reach the masses on Twitter. Instead, it’s about getting your content to key influencers who can amplify your message even further. To find these people, you should start by researching the most influential accounts or people in your niche. 

You can do this with the search function on Twitter, using their advanced search commands. For example, if you were looking for people that talk about basketball shoes, you could search “basketball shoes (#sneakers, OR #kicks)”. You can take it one step further by then looking at who those people follow to get the latest news or updates. You’ll be able to find key accounts that you may benefit from connecting with or securing coverage from by doing this. 

Optimize Your Tweet Structure

Now you’ve identified who you want to reach, you need to figure out how you’re going to reach them. What will work best to grab their attention and help you get noticed on a saturated timeline?

Twitter itself has provided recommendations for optimal tweeting. It is something they call the “three C’s approach.” The three Cs are concise, clear, and conversational. On Twitter, there are only 280 characters, so being concise is vital. However, it’s also important that your tweets are clear and initiate a discussion with your audience.

Twitter has also shared other guidance to keep in mind as you plan each tweet. First, you should make your hashtags accessible. You can do this by capitalizing the first letter of each word of your hashtag, which is also called “camel case.” Doing so makes it much easier for people to identify each word and it also helps screen readers read each word. Second, don’t be afraid to add emojis! Incorporating them in your tweets helps make your copy feel more human and grabs the attention of readers. Still, don’t go overboard. They recommend using a maximum of three emojis in a tweet, which also helps make your tweets accessible. Also, remember that tweets with video see the most engagement followed by tweets with GIFs or photos. Tweets with simply plain text tend to get the least engagement. 

When it comes to hashtags, it’s important to note that you don’t need to use them in every tweet. Particularly if you are sharing a link that you want people to click, hashtags might be distracting. They give people more options to click on, which could detract from the effectiveness of the tweet. In this case, it might be better to not use any hashtags.

Determine the Best Times to Tweet

As with every platform, determining the best times to post can help improve the success of your tweets significantly. You can find generic best practices online from many different sources. However, it is much more effective to look at your own data. Send tweets at all different times of the day and then analyze your results to figure out which day or time gets you the most engagement. This is when you’ll want to focus your efforts on.

Professional Profile

While it’s not necessarily a “must-have” for brands just yet, it’s definitely worth considering utilizing Twitter’s Professional Profile option. They made this option available to every brand and creator back in March 2022. Enabling this option allows you to add special information panels on your Twitter profile. This includes your business category, location, contact information, and more. You can also add a Shop Module, which allows you to display your best-selling products. There is also a Newsletter Module, which can drive more sign-ups to your newsletter.

Twitter Posting from 98 Buck Social

Twitter isn’t necessarily the platform to use if you want to have a direct impact on your sales, but it can be extremely useful in building your brand awareness and boosting community building. When you use it right, it can become an important part of your overall digital marketing strategy.

As a busy business owner, we understand that keeping track of all of these best practices might be more than you bargained for. After all, it’s just one of the platforms your business uses! Luckily, 98 Buck Social is here to help you create a consistent presence on all of the biggest social media platforms, including Twitter. Check out our packages or schedule a call with a member of our sales team to learn more!