Though many people are feeling the strain of inflation, everyone is excited for some positive experiences this holiday season. As a small business, you can help make the holidays amazing for shoppers. If you want to give your target audience what they are looking for we have compiled some top trends to help your social media posting.
Top Holiday Shopping Trends
Shoppers are looking to social media for inspiration. People do a lot of research before shopping for the holidays, especially with tighter budgets. Make sure you are consistently sharing inspiration. Showcase how to use your products.
Gift cards are still popular. Don’t forget to promote your gift cards in your affordable social media marketing strategy. While most people try to buy physical gifts, others may feel a little more lost.
Home products and services are the most popular this year. After spending so much time at home the past few years due to the COVID-19 pandemic, people have been working hard to make their homes a sanctuary.
Shopping will continue into January. You may want to take a break but don’t stop your marketing after the holidays! Many people end up buying gifts for themselves and take advantage of post-holiday sales.
Tips for Your Holiday Marketing
Maintain your online presence: The holiday season is most businesses’ busiest time of year, so it can be tempting to let your social media posting fall to the wayside. 98 Buck Social can help you stay present online.
Get involved with your community: This time of year is all about giving and well-wishes. Show your online community how you connect in real life. Run a toy drive or work with a local charity.
Plan ahead: The holidays can creep up quickly if you are not prepared. Plan your holiday sales and new offerings. This is also the time to plan your social media content calendar.