Should You Add a Blog to Your Digital Marketing Strategy?

[vc_row][vc_column][vc_column_text]Blogging predates social media by a couple of years, starting in 1994! Adding a blog to your business website has a whole host of benefits you get to enjoy! As a business owner, you know a lot about your products and industry. This information is exactly what you can use to blog.

Benefits of Blogs for Your Business

Drives traffic to your website. The primary benefit of blogging is the traffic it brings to your website. Blog help increase your search engine ranking due to the use of keywords, amount of words, and shareability.

Provides more content for your social media posting. Blogging and affordable social media marketing go hand-in-hand! When you have a wealth of information in your blog, you can condense that into lots of smaller posts. This can save you time and keep your social media posting on brand!

Builds long-term results. Consistently sharing high-quality information shows your target audience your position as a thought leader in your industry. Establishing your authority takes time and blogging helps assist with that growth.

Allows you to share company news. Your blog is your business’s news source! You have complete control over what you share on your blog so why not share news related to your business? Doing so humanizes your brand and lets your audience know what is really going on in your company.

Increases sales. Due to all the amazing benefits of blogging we listed above, you may also notice an increase in sales as a result! Blogs increase your reach, drive traffic to your website, and build authority. All of these things lead to more sales for your business.

How to Start Blogging

Your website likely has the capability to host a blog page on your website. It can be very simple to write your own blogs. 98 Buck Social offers blog services to help you grow your business and reach your goals. Contact us today if you are interested in learning more![/vc_column_text][/vc_column][/vc_row]

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.