Benefits of White Label Social Media Marketing Services

benefits of white label marketing services

Every business exists to make money. So why wouldn’t you do everything you can to make more money for your business? Using a white label social media marketing service is an excellent way for marketing companies to do just that. White label agencies like ours can save you time while also helping to establish your company as a trusted and professional brand.

Many marketing agencies reach a point where they wish to expand their services. Maybe a client is requesting a service that you don’t currently provide and you don’t want to lose them. Or maybe you recognize an opportunity to become a full-service firm. No matter what the reason, white labeling could be the solution that you are looking for. Rather than dealing with a number of contractors or freelancers or taking on the cost of hiring new employees in-house, you can use a white label service. 

What Are White Label Marketing Services?

Each white label agency will provide a set of specific services, such as organic social media content, paid social media ads, boosted social posts, and more. Then, your company can resell these services to your clients for a fee. This approach to marketing supports your agency and allows you to access skilled workers. In other words, it allows you to add new revenue streams to your business without the expense of hiring new employees in-house. 

Benefits of White Label Marketing Services

The last thing you want to do is say no to an important client. When you use white label marketing services, you won’t have to! You can say yes to the additional services they request without investing in resources, training, or benefits. Some other benefits of using white label marketing services include:

Become a One-Stop-Shop

Turning your business into a full-service agency is a great strategy to attract new clients and retain the ones you already have. Unfortunately, there are a lot of bottlenecks you could face as you attempt to do this. After all, not many businesses can afford to hire multiple employees of all different specialties in-house. Working with a white label agency allows you to become a one-stop-shop, providing a wide range of specialized services to your clients. 

Free Up Time to Focus on Your Core Services 

When you outsource your social media marketing to a white label agency, you free up time to focus on your core services. Let’s face it, when business owners try to do everything themselves, they often quickly become spread thin and unable to give their full attention to any one task. This can lead to mistakes being made and important details being overlooked. When you work with a white label agency, you can free up time to focus on your core services and leave the additional offerings to people who are better qualified or experienced.

Keep Your Company’s Costs Down

Let’s face it: Marketing is expensive. From hiring salaries to benefits and office space, there are a lot of hidden costs associated with having an in-house marketing team. When you outsource to a white label firm, those costs go away. You only pay for the services you need, when you need them. And because you’re not locked into long-term contracts, you have the flexibility to scale up or down as your needs change.

Keep Up With Algorithm Changes 

Algorithm changes are a fact of life in the world of digital marketing. Google makes hundreds of changes to its algorithms every year, and keeping up with those changes can be a full-time job in itself. And if social media isn’t your forte, all these changes might seem like a foreign language anyway. When you partner with a white label firm, you can rest assured that your campaigns are always compliant with the latest algorithm updates. That way, you’ll never have to worry about getting penalized by Google—or losing valuable traffic as a result. 

Boost Your Team’s Talent Level

A white label firm brings a wealth of knowledge and experience to the table—knowledge and experience that might otherwise be lacking on your internal team. By partnering with a white label firm, you can instantly boost your team’s talent level. And, you can improve your chances of success in the process. From social media experts to content creators to web developers, a good white label firm will have all the bases covered when it comes to digital marketing expertise. 

When you work with a white label agency, you get access to a team of highly skilled professionals with experience in all facets of digital marketing. This includes things like search engine optimization, content marketing, social media marketing, email marketing, and more. If you try to do everything yourself or rely solely on employees who don’t have experience in these areas, chances are good that your marketing efforts will suffer as a result. By working with a white label agency, you can boost your team’s talent level and ensure that your marketing campaigns are world-class. 

Make More Money

If executed correctly, outsourcing your marketing to a white label firm can actually save you money while also increasing sales and profits. That’s more money in your hands. Thanks to their economies of scale, white label firms can often produce better results at a lower cost than you could achieve on your own. By partnering with a white label firm, businesses have the potential to make more money than they would by going it alone. 

White Label Services from 98 Buck Social

There are many reasons why working with a white label marketing agency is advantageous for small businesses and entrepreneurs. The six reasons listed above are just some of the ways in which partnering with a white label firm can help grow your business. So if you’re looking for ways to free up time, keep your costs down, stay compliant with algorithm updates, boost your team’s talent level, or make more money, then working with a white label marketing agency is likely the right move for you.

When you need help offering organic content or paid ads to your clients, 98 Buck Social is here for you. By partnering with us, you gain access to our knowledgable team of content curators, who will work on your behalf to create excellent content for your clients. You can add a new revenue stream to your business by selling our social media marketing services. All you have to do is book a call to learn more today!

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.