What Are the Benefits of Influencer Marketing?

Word-of-mouth is often considered the best marketing tactic that exists. And in today’s digital age, influencer marketing can be thought of as “word-of-mouth” in the online world! If you’re looking for a cost-effective, organic way to grow your brand’s reach and improve its reputation, influencer marketing is definitely worth considering. With this marketing strategy, businesses can leverage the power of social media to access an already engaged audience to benefit their business. 

What Is Influencer Marketing?

Before we talk about the benefits of influencer marketing, let’s discuss what influencer marketing is in the first place. Influencer marketing is the strategy of connecting businesses to influencers with large online followings to promote their offerings. Influencers can be anyone with a social media presence, from actors to bloggers. The key is that they have a strong influence over their followers’ choices and are likely to act on their recommendations. Ultimately, influencer marketing helps increase the reach of your message and get your brand in front of potential customers.

What Are the Benefits of Influencer Marketing?

You might be able to guess some of the benefits of influencer marketing already, but we’ll break them down here for you.

Increased Brand Awareness

When an influencer posts about your business, it makes your brand more recognizable. People who haven’t heard about you will see their post and if they are interested, they will find your social media page or website to learn more. With this new way of marketing, your reach is generally expanded further and in a shorter period of time.

Improved Credibility

Influencers have spent years building trust with their followers. When they talk about your business, that trust extends to you. Often they are seen as experts in whatever their niche is. As a result, their followers take their advice seriously.

Access to a Targeted Audience

Influencers find their success within very specific niches. When researching which influencer you want to work with, take their audience into account. You want to make sure their audience is aligned with your target audience. Influencer marketing allows you the unique ability to target your ideal audience effectively.

Increased Engagement

After an influencer makes a post about you, you will almost certainly see your engagement rate increase. This could be a significant increase from what you typically get on your posts. After influencers create and post their content about you, their followers will likely go to your page and engage with your own posts. If they like what they see from you, you just might convert some of them into followers – and in the future, customers.

Added Presence on Multiple Platforms

Many influencers have a large following on multiple platforms and you can negotiate where they post when you are discussing your terms. Maybe your business isn’t currently active on TikTok. Partnering with an influencer who has a strong presence on TikTok could be exactly what you need to start building your own presence on the platform. Who knows? You just might find out that this is an excellent place to reach your audience.

Influencer Marketing Benefits for Small Businesses

Clearly, there are many advantages that come along with using influencers to promote your company. From increased brand awareness and improved credibility to increased engagement, leveraging influencers can be extremely effective. If you aren’t currently using influencers as a part of your digital marketing strategy, you might want to consider starting. And if you want to spend more of your time focusing on this, now you can. 98 Buck Social can take over other parts of your digital marketing like organic content creation and social media advertising, so you can start reaping the benefits of influencer marketing.