What Are the Benefits of Influencer Marketing?

Word-of-mouth is often considered the best marketing tactic that exists. And in today’s digital age, influencer marketing can be thought of as “word-of-mouth” in the online world! If you’re looking for a cost-effective, organic way to grow your brand’s reach and improve its reputation, influencer marketing is definitely worth considering. With this marketing strategy, businesses can leverage the power of social media to access an already engaged audience to benefit their business. 

What Is Influencer Marketing?

Before we talk about the benefits of influencer marketing, let’s discuss what influencer marketing is in the first place. Influencer marketing is the strategy of connecting businesses to influencers with large online followings to promote their offerings. Influencers can be anyone with a social media presence, from actors to bloggers. The key is that they have a strong influence over their followers’ choices and are likely to act on their recommendations. Ultimately, influencer marketing helps increase the reach of your message and get your brand in front of potential customers.

What Are the Benefits of Influencer Marketing?

You might be able to guess some of the benefits of influencer marketing already, but we’ll break them down here for you.

Increased Brand Awareness

When an influencer posts about your business, it makes your brand more recognizable. People who haven’t heard about you will see their post and if they are interested, they will find your social media page or website to learn more. With this new way of marketing, your reach is generally expanded further and in a shorter period of time.

Improved Credibility

Influencers have spent years building trust with their followers. When they talk about your business, that trust extends to you. Often they are seen as experts in whatever their niche is. As a result, their followers take their advice seriously.

Access to a Targeted Audience

Influencers find their success within very specific niches. When researching which influencer you want to work with, take their audience into account. You want to make sure their audience is aligned with your target audience. Influencer marketing allows you the unique ability to target your ideal audience effectively.

Increased Engagement

After an influencer makes a post about you, you will almost certainly see your engagement rate increase. This could be a significant increase from what you typically get on your posts. After influencers create and post their content about you, their followers will likely go to your page and engage with your own posts. If they like what they see from you, you just might convert some of them into followers – and in the future, customers.

Added Presence on Multiple Platforms

Many influencers have a large following on multiple platforms and you can negotiate where they post when you are discussing your terms. Maybe your business isn’t currently active on TikTok. Partnering with an influencer who has a strong presence on TikTok could be exactly what you need to start building your own presence on the platform. Who knows? You just might find out that this is an excellent place to reach your audience.

Influencer Marketing Benefits for Small Businesses

Clearly, there are many advantages that come along with using influencers to promote your company. From increased brand awareness and improved credibility to increased engagement, leveraging influencers can be extremely effective. If you aren’t currently using influencers as a part of your digital marketing strategy, you might want to consider starting. And if you want to spend more of your time focusing on this, now you can. 98 Buck Social can take over other parts of your digital marketing like organic content creation and social media advertising, so you can start reaping the benefits of influencer marketing.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.