Benefits of Consistent Social Posting
Social media platforms have a larger audience than any other form of media, making it an ideal place to get your brand or message across. However, simply creating an account on a social media platform for your business or brand is not enough. Consistent social posting plays a critical role in building a strong and engaged online community and driving business growth. In this blog post, we’ll explore the benefits of consistent social posting and why it should be a priority for every small business.
Increased Brand Awareness
Consistent social posting helps to keep your brand top-of-mind for your followers and improves your visibility on social media platforms. It also allows you to connect with new potential customers, who are actively engaging in your niche. When your content is shared and liked by your followers, it can also lead to organic reach and help your brand reach new audiences.
Improved Customer Engagement
Regular updates on your social media platforms can help keep your followers engaged and interested in your brand or business. Engaging content such as questions, polls, and showcasing products through video, images, or sponsored ads can spark interest in what you are doing. It can also foster a sense of community and increase engagement on your social media profiles. Consistent updates show customers that you take the time to connect with them and care about their experience with your brand.
Helps with Search Engine Optimization (SEO)
Social media activities can impact search engine rankings resulting in more website traffic or sales. By actively sharing your website content on social media, you increase the visibility of your site, ultimately boosting your search engine ranking. It is also essential to ensure that you are sharing and using relevant keywords and hashtags during every post.
Builds Trust
Consistently posting, sharing and engaging with your followers will give your brand a sense of personality, making it more human and relatable. Through time, you can build a level of trust with your audience that allows them to see you as an authority in your industry. Trusted businesses are more likely to see repeated purchases from customers, being recommended by the customer to their peers, overall helping to increase brand loyalty.
Cost-Effective
Social media is a cost-effective way of promoting your brand or business compared to traditional marketing methods. You can run ads for relatively smaller budgets and get more value for your marketing spend. Additionally, by using analytic tools available on social media platforms, you can refine your target audience, ensuring that your ad spend is used effectively.
Consistent social posting is a critical component of any small business’s social media marketing strategy. By sharing valuable and engaging content on a regular basis, you can increase brand awareness, improve engagement and customer relationships, boost traffic to your website, improve your search rankings, and save money on marketing costs. If you haven’t already, it’s time to make consistent social posting a priority for your business.
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.