The Differences Between B2B and B2C Marketing 

b2b vs b2c marketing

If you’re a marketer, chances are you’ve heard the acronyms B2B and B2C before. But what do these terms mean? And, more importantly, how do they differ? In this blog post, we’ll take a deep dive into the world of B2B and B2C marketing and identify how they are similar and different.

What Is B2B Marketing? 

B2B stands for “business-to-business.” As the name implies, this type of marketing focuses on selling products and services to other businesses. For example, a company that sells office supplies would be considered a B2B company because they’re selling its product to another business. This involves targeting a specific audience—such as executives or decision-makers—within a company rather than individual consumers. As a result, the strategies used in B2B marketing must often be tailored to each customer and their specific needs. Marketers in B2B industries must also focus on networking and relationship building, as this will create much-needed trust with potential business customers.

What Is B2C Marketing? 

On the other hand, B2C stands for “business-to-consumer” marketing. This type of marketing is all about selling directly to individual consumers rather than businesses. A great example of a B2C company is Amazon. They sell everything from books to electronics directly to consumers at competitive prices. Unlike in a B2B sale, where multiple people may be involved in the decision-making process, only one person is typically involved in a consumer sale. That person is the end user who will actually use the product or service being sold.

This type of marketing often requires more creative tactics such as influencer marketing and social media campaigns in order to reach potential customers effectively. The goal of this type of marketing is to create brand awareness, engage with customers through social media and advertising, and provide an easy purchasing process for customers. It typically involves making an emotional connection with customers and emphasizing the value of your product or service over its features or specifications. Examples include television commercials, online ads, email campaigns, and social media posts.  

What Are the Differences Between B2B and B2C Marketing? 

The biggest difference between these two types of marketing lies in their target customer — one targets businesses while the other targets individual consumers. However, there are several other differences between them as well. For example, B2B companies typically have longer sales cycles than B2C companies since it takes more time for a business decision-maker to make a purchase decision than an individual consumer.

Additionally, while both types rely heavily on digital advertising strategies such as email campaigns and social media outreach, it’s important to note that certain tactics may be more effective for one type than the other. For example, B2C e-commerce sites may do better with targeted ads on social media while industrial manufacturers may benefit more from SEO tactics like keyword research and content optimization. Finally, when it comes down to pricing strategy, businesses typically expect discounts or bulk orders while consumers tend to look for lower individual prices or free shipping offers instead. 

B2B and B2C Marketing Campaigns

Crafting a successful B2B social media plan requires more than just echoing the organization’s business objectives. While both B2C and B2B use these same goals to inform their strategies, how they go about doing so differs drastically: while sales often fuel the former on popular platforms like Twitter, Instagram or Facebook; for businesses-to-businesses (B2Bs), it’s all about focusing on longer term ambitions such as building trust with potential customers by boosting brand recognition through education. That is why creating content that informs audiences ranks high in terms of priorities!

Importance of Knowing the Difference

It’s clear that there are distinct differences in how you approach your marketing tactics depending on whether you’re targeting businesses or consumers. While both require thoughtful planning and execution, they also involve different goals—for example, building relationships vs connecting on an emotional level—and require different strategies to achieve those goals successfully. Understanding the difference between these two types of marketing is essential for any marketer looking to build effective campaigns that lead to increased revenue for their organization.

98 Buck Social’s Role in B2B and B2C Marketing

No matter whether you are a B2B or B2C company, 98 Buck Social has the knowledge and experience to help you with your social media marketing. We have worked with companies in countless industries, each with its own goals and objectives, helping them use social media to its full potential. If you’d like to learn about how we can help improve your business’s marketing, check out our content curation, paid ads, and blog services today!

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.