In this new decade, we are seeing the physical and virtual worlds blending. “Metaverse” has been a buzzword for a while but recently we have been seeing it used much more often especially associated with Facebook. They have recently changed their business name from Facebook to Meta in response to this new evolution of technology.
What is it?
To put it simply, the metaverse is an all-encompassing term that refers to virtual reality and interacting with realistic elements online. Mark Zuckerberg and other tech giants are investing billions into developing this technology. In reality, it is an integration of many kinds of technology from video calls and cryptocurrency to virtual worlds and holograms. It is all a work in progress because nothing like this exists yet!
How it Affects your Affordable Social Media Marketing
At this point, there isn’t anything brands need to be doing to make the shift into the metaverse. However, research shows marketers will be some of the first groups to adopt, before consumers. There will be many similarities to regular social media posting, like cross-overs between platforms. User-generated content will also be heavily valued in the metaverse.
Some brands are already investing in technology that will impact the metaverse, like virtual reality. Creating a filter for Instagram, Snapchat, or Tiktok is very similar to how the future of marketing for the metaverse will work. As cryptocurrency becomes more popular, it is likely more businesses will start accepting it as payment.
What You Can Do
The metaverse is currently a source of inspiration for the future. The idea of it is growing and changing. For now, businesses don’t need to drastically shift their marketing goals to include the metaverse. If you have the budget to play around with virtual reality filters, this could prepare you for future technological advancements!