8 Simple Tips to Grow Your Social Media Following

8 Simple Tips to Grow Your Social Media Following

Social media platforms offer the perfect opportunity to connect with your target audience, promote your brand, and drive sales. However, creating an active and engaged following can be a challenge if you don’t have a solid social media strategy in place. The good news is, growing your social media following doesn’t have to be complicated or overly time-consuming. In this blog, we’ll share 8 simple tips to grow your social media following and taking your online presence to the next level.

Define Your Target Audience

Before you start posting content on social media, it’s crucial to identify your ideal target audience. Who are you trying to reach, and what kind of content do they respond to? By creating buyer personas and researching their online behaviors, you can tailor your social media strategy for maximum impact.

Optimize Your Social Media Profiles

Your social media profiles are often the first point of contact between you and potential followers, so it’s essential to optimize them for success. Make sure your profiles are complete and consistent across all platforms, including your bio, cover photo, and profile picture. Use keywords that align with your brand and target audience, and always include a call-to-action (CTA) to encourage engagement.

Post Consistently

Posting regularly on social media is key to building a following and keeping your brand top-of-mind. Create a content calendar and schedule posts in advance to make sure you’re consistently sharing valuable, relevant, and visually appealing content. Depending on the platform you’re using, you can also experiment with the frequency and timing of your posts to find out what works best for your audience.

Use Hashtags Strategically

Hashtags are a powerful way to increase your social media reach and visibility. Do some research to identify the most popular hashtags in your industry, and use them when you share content. You can also create your own branded hashtag to drive engagement and user-generated content. However, don’t overdo it – stick to a few relevant hashtags per post, and avoid ones that are generic or unrelated to your content.

Encourage Engagement

Social media is a two-way conversation, so don’t be afraid to ask your followers for their opinions, feedback, and ideas. Use polls, quizzes, and open-ended questions to spark discussions. Also, make sure you’re responding to comments and messages in a timely manner to show your audience that you value their input.

Leverage User-Generated Content

User-generated content (UGC) is an excellent way to showcase your brand’s personality and authenticity, while also increasing engagement. Encourage your followers to create content related to your products or services, and share it on your social media profiles (with the creator’s permission, of course). You can also partner with influencers or brand ambassadors to generate high-quality UGC and reach a broader audience.

Invest in Paid Advertising

While organic social media strategies can be effective, paid advertising can significantly increase your social media reach and engagement. Facebook, Instagram, Twitter, and LinkedIn all offer robust advertising platforms that allow you to target specific audiences and create custom ad campaigns. Experiment with different ad formats, targeting options, and messaging to find out what resonates with your target audience.

Analyze Your Results

Finally, it’s important to analyze your social media metrics regularly to see what’s working and what’s not. Use tools like Google Analytics or social media monitoring tools to track your follower growth, engagement rates, and referral traffic. Use these insights to adjust your social media strategy accordingly, and continually refine your approach for maximum impact.

Growing your social media following takes time and effort, but by following these 8 simple tips to grow your social media following, you can build a thriving online community that supports your brand and drives business goals. Remember to stay consistent, engage with your audience, and measure your results to continually improve and refine your social media strategy. Don’t forget that social media is always evolving. 98 Buck Social can help you stay up to date with new trends and strategies to stay ahead of the game!

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

Socialboost
What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.