5 Ways to Increase Your Organic Reach on Social

5 Ways to Increase Your Organic Reach on Social

You may have experienced the struggles of having limited budget and resources to reach your target audience as a small business. It’s not enough to just create quality content and hope that it gets noticed. You need to be proactive and creative to increase your organic reach and gain more traction for your brand. Today, we’ll explore 5 ways to increase your organic reach on social. These tips will help you attract quality leads and convert them into loyal customers, without breaking the bank.

1. Optimize Your Website for SEO

First up is search engine optimization (SEO). SEO is the process of optimizing your website to rank higher in search engine results for your target keywords. Incorporating relevant keywords in your website content and meta tags improves your website’s visibility.

Aside from keyword research and optimization, you should focus on optimizing your website’s user experience (UX) to ensure that visitors engage and stay on your site longer. Make your website mobile-friendly, optimize page load times, and use clear and concise messaging.

2. Leverage Social Media

Secondly, social media platforms provide a great opportunity for small businesses to increase their organic reach. Creating valuable and engaging content will attract more followers and traffic to your website.

To maximize your social media presence, you should use relevant hashtags, contribute to industry-related conversations, and engage with your followers through comments. This will help you build a community of loyal fans who will share your content and recommend your brand to their friends and followers.

3. Utilize User-Generated Content (UGC)

Third on our list is UGC! Social media platforms are designed to prioritize content that they believe will generate more engagement. Small businesses can increase engagement by tapping into their audience’s desire to interact with content that resonates with them. It is a great way to boost your social media presence and followers.

4. Create Video Content

Video content will help you stand out in crowded social media feeds. Capture the attention of your target audience with short and engaging videos. You can use these to showcase your products or services and increase your organic reach.

Video content doesn’t have to be hard. You can use your smartphone and simple editing software to create high-quality videos that tell your brand story and showcase your products or services. You can also experiment with live video on platforms such as Facebook and Instagram to engage with your followers in real-time.

5. Promote Your Specials and Events

Last but not least, social media is an ideal platform to promote your specials and events. From seasonal offers to holiday-themed events, there are plenty of ways to drum up excitement and increase traffic. Create visually appealing graphics and use relevant hashtags to ensure your posts get seen by the right people.

By incorporating these 5 ways to increase your organic reach on social, you can attract quality leads for your business. These tips will help you stand out in a crowded digital landscape and take your business to the next level. Remember, consistency is key, so be persistent and patient in your approach, and you’ll see the results in no time!

Don’t have time to stay consistent? We do! Take a look at 98 Buck Social’s social media packages to see which one is the best fit for you.

Demystifying SEO: Your Guide to Ranking Higher on Search Engines

Visual Appeal: Eye-Catching Images and Videos for Social Media

The Power of Storytelling: Captivate Your Audience with Narrative Magic

Mastering the Art of the Hashtag: How to Get Your Content Seen

Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

Socialboost
What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.