5 Design Tips to Make Your Social Media Posts Pop

With millions of posts vying for attention every second across social media, eye-catching design can help your brand stand out. A well-designed post grabs attention and conveys your brand’s message effectively. Give your visuals a makeover with these tips!
Understanding Your Audience
Knowing your audience is the foundation of any successful social media strategy. Start by analyzing the demographics and insights available through the analytics from your social accounts. Are your followers predominantly young professionals or seasoned experts? Do they prefer Instagram over LinkedIn? Tailoring your posts by platform to meet your audience’s preferences ensures higher engagement and relevance.
Social media management tools like Meta Business Suite or Later allow you to dig deeper. Understand your followers’ behavior, peak activity times, and even the type of content they engage with most. This information will help you create posts that resonate with your audience, making your social media efforts more effective.
EXPERT SOCIAL MEDIA MARKETING, JUST $98/MONTH.
Consistency in Branding
A cohesive visual identity across all your social media platforms builds brand recognition and trust. Consistency in colors, fonts, and imagery helps your audience instantly recognize your posts. This doesn’t mean every post should look identical, but maintaining a consistent style is key.
Create templates for your posts using tools like Canva or Adobe Express. These templates should incorporate your brand’s colors, fonts, and logo. By doing so, you’ll save time and ensure that every piece of content aligns with your brand’s identity.
Utilizing Visual Hierarchy
Visual hierarchy is a design principle that guides viewers’ eyes through your content. It helps highlight the most important elements first, ensuring your message gets across effectively. Use size, color, and positioning to create a clear path for the viewer’s eye.
For example, if your post includes a headline, an image, and a call-to-action, make sure the headline stands out the most, followed by the image, and then the call-to-action. This way, viewers will grasp the main idea before deciding to take action.
Incorporating Trends with Your Brand
Staying relevant means adapting to current trends while staying true to your brand’s identity. Whether it’s a new Instagram feature or a popular meme, incorporating trends can boost your visibility. However, it’s essential to balance trends with your brand’s core values.
If a trend aligns with your brand, go for it! However, we would advise against jumping on every bandwagon just for the sake of it. Your audience will appreciate authentic and relevant content more than forced trend adherence.
The Power of Call-to-Actions
A well-crafted call-to-action (CTA) can significantly boost engagement and drive the desired actions from your audience. Whether it’s directing them to your website, encouraging them to share your post, or prompting them to leave a comment, a clear and compelling CTA is essential. Design your CTAs to stand out visually. Use contrasting colors or bold fonts to draw attention. Make the language action-oriented and concise. Phrases like “Shop Now,” “Learn More,” or “Join Us” are simple but effective in guiding your audience toward the next step.
Conclusion
Creating eye-catching social media posts doesn’t have to be complicated. By understanding your audience, maintaining consistency in branding, utilizing visual hierarchy, incorporating trends wisely, and crafting compelling CTAs, you can elevate your social media presence.
Need help taking your social media game to the next level? Contact 98 Buck Social for expert social media services tailored to your business needs. Let’s make your brand shine online!

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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.