5 Common Instagram Myths

[vc_row][vc_column][vc_column_text]It’s easy to get the wrong idea about Instagram even though it has been around since 2010. This can lead to a lot of difficulties when you are trying to increase your sales or awareness on Instagram. If you don’t know how it works best you will waste a lot of time on your social media posting. Here, we’ll bust some of the most common Instagram myths, so you can use your time wisely.

Myth #1: Success Is Only Measured by Likes or Follower Count

At the start of Instagram’s growth, this was the way to know you were doing a good job. However, now the Instagram algorithm has changed over and over. There are many accounts that have thousands of followers and only get 1% of the engagement they should for the number of followers they have. While the algorithm is often confusing, one of the amazing additions we have gotten from the growth of the platform is its insights section. Instead of likes or follows, look at engagement rates, link clicks, or comments.

Myth #2: Running Your Instagram Account Is Low Maintenance

It takes a minimum of 2 hours to keep up with your Instagram account if you are trying to reach your affordable social media goals. You can’t just post and leave the platform. You should be commenting, sharing, and engaging in general. In addition, most users expect an immediate response to direct messages.

Myth #3: Your Posts Should Only Be About Your Brand

Social media marketing has shifted away from distant and professional posts focused on your brand. Instead, users enjoy interacting with businesses on a more personal level. This means you should be sharing behind-the-scenes content and participating in trends. This is also why user-generated content performs well.

Myth #4: Stories and Reels Are Just Bonus Features

Video is the preferred type of content for most users so Reels are no longer a bonus feature. Most businesses that shift to sharing more Reels than photo posts notice more organic growth. The algorithm is pushing this feature to compete with TikTok so new viewers will notice your content.

Myth #5: It’s Hard to Succeed on Instagram

You don’t need to have hundreds of thousands of followers to be successful on Instagram. As we stated before, follower count is not an important insight into your success. This means there are many opportunities to be successful. You will connect with your audience if you continue to add value to your online community.[/vc_column_text][/vc_column][/vc_row]

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.