Insights into the 2022 Holiday Shopping Season

[vc_row][vc_column][vc_column_text]Though many people are feeling the strain of inflation, everyone is excited for some positive experiences this holiday season. As a small business, you can help make the holidays amazing for shoppers. If you want to give your target audience what they are looking for we have compiled some top trends to help your social media posting.

Top Holiday Shopping Trends

Shoppers are looking to social media for inspiration. People do a lot of research before shopping for the holidays, especially with tighter budgets. Make sure you are consistently sharing inspiration. Showcase how to use your products.

Gift cards are still popular. Don’t forget to promote your gift cards in your affordable social media marketing strategy. While most people try to buy physical gifts, others may feel a little more lost.

Home products and services are the most popular this year. After spending so much time at home the past few years due to the COVID-19 pandemic, people have been working hard to make their homes a sanctuary.

Shopping will continue into January. You may want to take a break but don’t stop your marketing after the holidays! Many people end up buying gifts for themselves and take advantage of post-holiday sales.

Tips for Your Holiday Marketing

Maintain your online presence: The holiday season is most businesses’ busiest time of year, so it can be tempting to let your social media posting fall to the wayside. 98 Buck Social can help you stay present online.

Get involved with your community: This time of year is all about giving and well-wishes. Show your online community how you connect in real life. Run a toy drive or work with a local charity.

Plan ahead: The holidays can creep up quickly if you are not prepared. Plan your holiday sales and new offerings. This is also the time to plan your social media content calendar.[/vc_column_text][/vc_column][/vc_row]

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

Socialboost
What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.