2022 B2B Social Media Trends

[vc_row][vc_column][vc_column_text]Social media marketing brings benefits to every industry! The seriousness of marketing has drastically shifted in the last few years. In 2022, there are some fascinating social media trends for B2B companies.

Social media is the top channel for marketing. Compared to search engine ranking, pay-per-click, or website content, social media posting is the top channel for marketing. Most people spend time on one or more social media networks so it is much easier to gain access to their attention.

Employee advocacy is the best type of content. Most B2B companies find the best content is earned employee advocacy. The exposure you get from positive posts from your employees increases trust in your brand and humanizes you. The next best content is owned content from your corporate accounts as well as paid ads. While employee advocacy is invaluable, don’t discount your own social media posting.

Social media can improve customer experience. Social media has built-in opportunities to improve the customer experience. Often, customers send questions to businesses through social media before sending an email. They spend more time on social media than on their email so it is a quick point of contact for them.

Social media budgets are growing. More businesses are devoting most of their marketing budget to social media instead of SEO. They have noticed far more benefits to those platforms than others and it is best to shift your strategy if you have also noticed the increase in traffic. How often do you check your analytics?

Building community. Social communities have brought growth to many companies and can help B2B companies as well. Creating a community around your business provides an opportunity to create a deeper, more personal connection. By sharing your valuable insights you create a stage for your future product launches.

98 Buck’s experienced social media managers handle a variety of B2B profiles so we are confident we can help your business grow![/vc_column_text][/vc_column][/vc_row]

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.